Very often, our clients consider that creating their own bottle would be too expensive, due to the start-up costs (mould cost contribution) and the higher price point of a customized container compared with a standard bottle. Although it is true to some extent, our mission is to minimize the extra cost to a bare minimum to keep a competitive price point, while bringing a new bottle or jar on the market that will reflect the identity of your product and your company.

 

It may feel safer to use a standard 330ml Vichy bottle for your microbrewery: after all, this is a stock item, produced all year-round by multiple suppliers, what could go wrong? Why go customized when there is a perfectly adequate bottle readily available on the market?

 

Here are some issues you want to consider:

• Standard bottles are conceived with the largest denominator in mind and may not be optimal for your product.
• Being a stock item, the producer can decide to stop production at any given time
• Even though it is marketed as a stock item, all producers require long-term forecasts and orders to ensure deliveries and there is no guarantee that a bottle physically on stock is indeed available for sale, as the entire stock can be reserved for one or several clients
• Your competitors will have access to the exact same bottle or jar, thus limiting differentiation on the shelves.
• Even when there is stock available of the bottle, you may compromise on the available packaging (you may not require plastic layers or very high pallets).

 

Once you have considered the above, you might want to weigh the pros and cons of a bespoke item:

Pros

* Once a bottle is produced for you, you become the sole user of that reference, ensuring that you will have a dedicated stock available for your need

* You can either choose a “light” customization of an existing item, adding embossing on the shoulder, the heal or the stipple of the bottle or design your own exclusive shape.

* You can choose the exact specification of the bottle (weight, color, finish, etc.) and the packaging layout (type of pallet, height, etc.)

 

Cons

• We usually require a long-term commitment (depending on the quantity, from 2 to 4 years) to lay a new set of moulds.
• Prior to production, we require a forecast of delivery (we can keep your bottles in storage up to 6-8 months when required).

 

If you have any questions, feel free to drop us a message at contact@blueglass.se and we will provide you with a detailed case study.