Bespoke by BLUEGLASS.

In the ever-evolving world of spirit bottle packaging, a significant shift has occurred over the past two decades. Heavy spirit bottles, designed to exude a premium feel, once dominated the market. Their weight and quality were reflected in their higher unit prices. At that time, when the cost of energy, raw materials, and transport was more affordable, this approach seemed ideal.

However, today we are witnessing a dramatic reversal of this trend. For example, Systembolaget, the Swedish monopoly for retailing alcoholic beverages, has taken a bold stance. It is urging its suppliers to reduce or limit the weight of glass bottles within reasonable bounds for the sake of sustainability. Furthermore, Systembolaget is introducing a special category for lighter bottles. This encourages beverage companies to adapt their products to meet these new standards, aiming for a target weight of 400 grams or less for a 700ML format.

Introducing BB JORDEN

A lightweight reimagining of the classic stubby design, BB JORDEN weighs in at just 420 grams—nearly half the weight of a traditional bottle. This new product is now available for orders in a 700ML format, and a 500ML version will be introduced in early 2024. It will feature either a GPI 28-400 or a bartop finish.

Introducing BB JORDEN

A lightweight reimagining of the classic stubby look, with a weight of just 420 grams—nearly half that of the traditional bottle. This new item is now available for orders in 700ML, and a 500ML format will be introduced in early 2024, featuring GPI 28-400 or bartop finish.